This is a collection of 83 images, each one showcasing a different bias, psychological effect or syndrome. Many of them are important for those of us who want to understand the behaviour of customers or employees. What really sets these images apart is the high quality of the CC-licensed images Will has used as the basis of each. It's a brilliant example of design, very much in the Presentation Zen mould, and any of these would fit excellently into a presentation.
Some of them should definitely take the place of the tired motivational posters on so many managers' walls. Here are some of the most relevant.
Powerlessness impairs performance. We all talk a good game when it comes to empowering staff, but do we really believe that it's having an impact on their day to day work?
The effect of context on choice – one of the poster issues for “Predictably Irrational” – highlights the extent to which the shortcuts our brains use to reach optimal decisions can lead us into seemingly irrational behaviour.
Finally, the mere exposure effect. Something I've touched on before on this blog, this is another immensely powerful cognitive shortcut which, amongst many other things, makes us prey to advertising (even perhaps subliminal advertising).