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April 07, 2009


Richard Kimber

Recent article from Tom Peters in relations to success with social media...."Zappos, the successful shoe and clothing retailer, is an illustration of this philosophy in action. Their structure, processes, and culture are all focused on ensuring their customers' experiences are "wow!" Zappos uses the modern networking tools (Facebook, MySpace, Twitter, and other social media, including the telephone!), to "develop more personal, emotional connections with customers and employees." Zappos is able to act quickly on customer intelligence received and to implement changes. For example, they are currently working on offering web pages where customers can create their own bespoke shopping experience. Zappos is thriving in the current tough economic climate through their emphasis on customer experience excellence."

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