A perennial problem for researchers is how to deal with the reams of verbatim customer comments that a useful survey produces. We can sort, group and code; but ultimately the only real way to get to grips with them is to read them.
By and large this is a good thing, but when it comes to presentation it's much less clear what to do. We might select a few "juicy" quotes to illustrate a particular point. We might even play audio clips or use "VoxPops", which are certainly compelling. But there's no clear way to present a visual summary of customer (or employee) comments.
I think we should consider tools like the image above, a "Wordle" of all the posts from this blog, as a way to point the audience towards the benefits of reading the comments for themselves.
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