An interesting and slightly longer post from September last year relating Maslow's hierarchy of needs to a hierarchy of service that companies should be mindful of, in my view. Maslow, emotion and hierarchy of service
This is contrary to the almost magpie like behaviour of the next new thing to sell to customers which some companies have. Understandably, delivering on the basics is boring which is the challenge, however as Tom Peters says "timeless execution of the basics are priorities 1, 2 and 3". Good article worth a read.