As many of you know, we held our annual client conferences this week, and I thought there was lots of interesting ideas from both the TLF talks and from the floor. Some of your stories about companies you like and dislike were fascinating!
Martin's piece on social media and its role in spreading news (good and bad) about companies made me think of the growing trend to perform "reputation management" online. As Martin said, there are numerous tools to help you do this, including automated alerts when a blog post is made that mentions certain keywords.
There was an excellent example of this in action on our blog a while ago. When I made this post mentioning Fred Reichheld someone from his company was very quick to follow up with a link to his blog (hi Net Promoter people!). How long would it have taken your organisation?